About the Company
NTB is an industry-leading tire retailer that specializes in tire and battery replacement as well as offering many enhanced mechanical services. We have a great selection of nationally branded tires including Michelin, Goodyear, BF Goodrich, Uniroyal, Pirelli, Sigma, Toyo, and more. We keep thousands of tires in stock and if we don’t have your tire, we’ll get it quickly. We carry Service Central batteries and a huge selection of wheels.
About The Project
With thousands of physical store locations and a number of management models NTB was struggling to manage its local listing information effectively. We took hundreds of data points for thousands of locations and ensured they were accurate across one hundred local search sites online.
How We Did It
Step one was to crawl the clients site and mine their current local search database. We then took that data uploaded it into our listing management software and submitted it to all major local listing aggregators. We ensured that the client could get reviews, checkins,views and keywords through our client dashboard. Within a few days the NTBs locations were 100% accurate across all major and lessor known local search engines. Through these efforts NTB saw double digit increases in local search referrals as Google provided increased rankings for providing accurate data across the local search ecosystem.
Increased Search Traffic: 15%