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Research and Strategy
The core focus of any UX/UI design should be clear communications between the design agency and the client. It's very important that our designers have a clear understanding of the company, the product and the industry as a whole. Before we start any design, we walk each client through a discovery phase in which we setup your project portal and get to know your brand. Using this strategy virtually guarantees that your efforts to focus in on the right types of customers are well-rewarded, saving you time and money.
This involves setting down all the requirements for the new UX/UI as well as its participants. What are the requirements for users? Content? Functionality? Landing pages? This is the time to ask yourself crucial questions about what your users need to stay engaged. Knowing this information will help you effectively storyboard a refined user interface that streamlines your product design.
Here you'll consider the navigation and layout of the interface as well as best practices for overall user experience. How easy is it for your potential customer to find what they're looking for quickly and easily? Following best practices in information architecture is key to overall user satisfaction and a higher conversion rates. Understanding how customers browse through your product is key to giving your customers what they're looking for without a lot of hassle or wasted time. The sooner your UX/UI can resolve their needs, the more likely they will be to make a purchase and come back again.
This will be the visual representation of your brand. Often created as a Photoshop template, pieces can be moved around and adjusted during the design phase to create a professional, customer-oriented style that best captures your brand and focus. Having a professionally designed UX/UI is paramount to the all-important “first impression” a potential customer gets of your brand and its credibility. As part of our agile design process, we deliver design assets and request client feedback throughout the design phase. This ensures quick development cycles and fosters collaboration among teams.
Responsive design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences.
This is the “nuts and bolts” behind any solid, reliable UX/UI, including client and server-side applications (front end and back end programming), quality assurance testing, integration of third party tools and other solutions that will make your UX/UI scalable as it continues to grow. Ensuring that third party tools, backend applications and other components work seamlessly together contribute to the overall user experience and repeat purchases. Think of the UX/UI construction as the support framework of a house you’re building, and web design as the outside of the house – the siding, well-groomed yard and welcome mat that make it feel warm and inviting. Without properly constructing the framework, the house would fall apart.