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10 Important Lessons any Business Can Learn from The Hit TV Series Kitchen Nightmares

If you don’t already know, Kitchen Nightmares is a hugely popular show on FOX in which world renonwed chef Gordon Ramsey attempts to turnaround failing restaurants in a week. Here is the official description from the FOX website Each week, Chef Ramsay will visit a new establishment with myriad problems. He will delve deep into [...]

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20 Things You Can Do to Increase Sales on Your eCommerce Website

Your website is the first impression your potential customers will have of you, so it must reflect your professionalism in every way possible. The following eCommerce Marketing recommendations relate to making your website a place where customers will want to shop.  Keep it clean!  Websites that are over-crowded and stuffed full of photos, graphics, and [...]

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Fun with Google Suggestions

Google, the wonder of our generation, has a feature wherein it offers up complete search terms you might be looking for while you type.   This feature can be considered both helpful and intrusive.  Sometimes I find that it suggests a better way for me to search for what I’m looking for, and sometimes not.  We [...]

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How Occupy Wall Street is Using Social Media

If you’ve been watching the news recently, be it in the papers, TV or online, there is no doubt you’ve come across the commotion on Wall Street that has spread to several major cities across the U.S. Even here in our hometown of Austin, the Wall Street protests spread to the footsteps of our city [...]

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How to Capture The Attention of The Media

Learn how expert marketers ensure that your brand gets media coverage every time. Garnering media attention for your business is an important part of establishing a market position and getting customers to recognize your company.  There are two main reasons why you want to get covered in the media. First, the media is often considered [...]

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5 Things You can do THIS WEEKEND to get Your Small Business Online

If you own a small business and you aren’t online, shame on you.  It’s 2011 for crying out loud!   The thought of jumping into the online market space can be an overwhelming notion for business owners who have yet to do so.  The typical fear is technology based.  Establishing an online presence just seems too [...]

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Generate Buzz with Your PR Campaign

Everyone wants to generate buzz about their business, new product or new marketing campaign. However, few actually know how to get it. Some would argue that getting people to talk about you is random and you can’t control it. I would like to politely disagree. There is definitely a formula to generating buzz, you just need the [...]

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Facebook Introduces Major Changes – Everybody Panic!

Yesterday Mark Zuckerberg, CEO of Facebook, the most populated social network in this particular arm of the Milky Way Galaxy announced major changes intended to make sharing and connecting with people even more in-depth and effortless. Naturally, these changes do not affect people who aren’t using Facebook, but no one really cares about those sad, [...]

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Facebook Do’s and Don’ts for Businesses

If you have a business, then you probably have a Facebook page. If you’re a new business, odds are that you only have a few hundred Facebook fans (at best) under your belt. So you might be thinking, “How do I grow my Facebook fan base for my business?” Friend, you are not alone. There [...]

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