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8 Fundamental Parts of a Great Landing Page

You’ve gotten lost trying to find contact information on a confusing website, or followed a link to a site you expected to provide you with answers to your burning questions–but were met instead with something that looked like 1998. Maybe you’ve even had one of these sites, and wondered why you weren’t making any sales? [...]

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Our Horrible Jingle and Logo

For the low-low price of $20 you can get your own horrible jingle and logo from HorribleLogos.com. With our clean, classy, established logo, why would Space Chimp Media (APPSPIRE.me’s parent company) pay anything for the trash you see (and hear) here? We’ve gotta tell you the truth, we did it for the links. Not just [...]

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Are You Doing too Much?

Leisure has a value of its own. It is not a mere handmaid of labor; it is something we should know how to cultivate, to use, and to enjoy. – Agnes Repplier, “Leisure” At the end of most yoga practices there’s a segment called “Savasana,” this posture involves laying on your back. Really, just laying [...]

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Toeing the Line in Social Media

Everyone is on Twitter, facebook, linkedin, tumblr, pintrist, googleplus, high-five, Friendster, myspace—and the list goes on. And most of us believe we need these social media tools to have a successful business. So, after you’ve branded your business, opened 500 social networking accounts, and friended as  many people as the internet would let you … [...]

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10 Important Lessons any Business Can Learn from The Hit TV Series Kitchen Nightmares

If you don’t already know, Kitchen Nightmares is a hugely popular show on FOX in which world renonwed chef Gordon Ramsey attempts to turnaround failing restaurants in a week. Here is the official description from the FOX website Each week, Chef Ramsay will visit a new establishment with myriad problems. He will delve deep into [...]

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20 Things You Can Do to Increase Sales on Your eCommerce Website

Your website is the first impression your potential customers will have of you, so it must reflect your professionalism in every way possible. The following eCommerce Marketing recommendations relate to making your website a place where customers will want to shop.  Keep it clean!  Websites that are over-crowded and stuffed full of photos, graphics, and [...]

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Fun with Google Suggestions

Google, the wonder of our generation, has a feature wherein it offers up complete search terms you might be looking for while you type.   This feature can be considered both helpful and intrusive.  Sometimes I find that it suggests a better way for me to search for what I’m looking for, and sometimes not.  We [...]

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How Occupy Wall Street is Using Social Media

If you’ve been watching the news recently, be it in the papers, TV or online, there is no doubt you’ve come across the commotion on Wall Street that has spread to several major cities across the U.S. Even here in our hometown of Austin, the Wall Street protests spread to the footsteps of our city [...]

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How to Capture The Attention of The Media

Learn how expert marketers ensure that your brand gets media coverage every time. Garnering media attention for your business is an important part of establishing a market position and getting customers to recognize your company.  There are two main reasons why you want to get covered in the media. First, the media is often considered [...]

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